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There is constant discussion on the over-the-top landscape’s development, demand, and progress. But they are most interested in predicting the future of streaming businesses.

Businesses are moving from being “remote by necessity” to being “hybrid by design” in 2022 (or is it 2020, too?).

Forget about your job. The line between on-site and remote will become more ambiguous as connected retail, digital fitness, virtual education, and every other market imaginable embrace hybridization. Whether the VR exercise booth offered at your gym or the next-generation treadmill taking up space in your home office, the video will play a crucial part in these hybrid environments. According to Gartner, video is the top enabling technology for this hybrid future.

Watch party features that blend real-time interaction with one-way broadcasting is already popular in traditional media and entertainment. Disney+ customers just need to share their screens using GroupWatch for each Boba Fett release instead of sharing the sofa with pals.

More Media Consumption on Mobile Devices

In 2022, tablets and smartphones will continue to rule. Nowadays, people use their own devices more often than they watch television. To do this, streaming service providers are enhancing their systems for mobile usage.

Every significant streaming service has a mobile app. However, when you are living in the Philippines and a big Hulu fan, you must use a VPN to unblock Hulu in Philippines. These applications have been enhanced to keep users interested for longer periods. Users now view more video content than ever before as a result. 

Now that streaming services are being packaged with new phone contracts, it is clear how important mobile will be for developing streaming services. For instance, Verizon plans include a 6-month Disney+ subscription. Even Apple includes a free subscription to Apple TV+ when you buy a new iPhone.

Discovering New and Informational Content

According to our research from 2022, consumers frequently yearn for a sense of discovery. We referred to it as the “TikTok Effect.”

They essentially want platforms to provide them with fresh, unexpected content unrelated to their primary interests. Platforms like TikTok and YouTube use complex user algorithms to distribute new material to their viewers.

Users increasingly turned to social media and video platforms between 2020 and 2022 to pick up new knowledge or skills outside their primary interests.

Big Tech Teams Up With Big Sports

Analysts have long believed that sports programming will save traditional television, and in 2020, seven of the top 10 televised events will be NFL games.

However, broadcasters like Disney and NBC have increased the scope of their agreements with the NFL to watch the games on their own OTT services (Disney+ and Peacock). Today’s viewers also require an Amazon Prime membership to watch Thursday Night Football.

Due to recent regulations, sports betting apps like FanDuel and BetMGM have also experienced phenomenal growth in the United States. Likewise, the COVID-19 epidemic has boosted the European online sports betting industry.

Low Latency Remains Critical

All three developments mentioned above are supported by the same technology: reduced latency.

For hybrid everything, quick video delivery will seamlessly integrate the digital and the physical, allowing for remote medical operations and global musical collaboration. Reduced lag is also the first step in creating a fully immersive metaverse (or even a compelling live VR streaming experience). And minimal latency is essential for legitimate online gambling.

Due to the epidemic, real-time video is increasingly essential for business continuity, public safety, and everyday operations. Low-latency streaming has changed from being a nice-to-have to an essential requirement. 

Actionable Data and Analytics

More information than ever is available to us. However, this is little more than digital clutter without properly assessing it and taking appropriate action. Data automation will set industry leaders apart from the competition in the coming years and give rise to entirely new capabilities.

Need to be able to monitor stream performance in real-time? Data is the solution. Trying to provide more demographically relevant adverts to viewers? Consider utilizing data.

With the potential to enhance the quality of experience (QoE), content classification, ad targeting, and more. Applying a proactive, analytical approach to the digital data that is currently circulating is where it all begins.

Short-Form Video Growth and User-Generated Content (UGC)

On the one side, we have highly produced media, from the Squid Games through the Winter Olympics in Beijing in 2022. On the other hand, there is informal, brief material like that seen on TikTok, Instagram Reels, and similar platforms. Given the limited viewing time each day and the competition between the two formats, short-form programming is eroding Netflix’s market share.

As a result, snackable and binge-worthy videos are in direct competition with one another for the attention of today’s viewers. New revenue streams are expanding as user-generated content (UGC) is stealing the screen time previously reserved for OTT platforms.

Live Streaming and Interaction

The popularity of live streaming is still rising. Twitch receives around 140 million unique visitors annually (up from 55 million in 2015). Users can stream themselves in one way or another on social media sites like YouTube, Instagram, TikTok, and others.

These websites also have interactive features that enable viewers to connect with streamers directly. Even better, users create communities around their content and monetize it in multiple ways.


Create content that appeals to nostalgia for streaming and think of methods to collaborate with live-streaming platforms to include these developments in the streaming sector in your upcoming advertising campaign.

With custom ad optimization, performance enhancement, and other services, Channel Factory can help you increase the efficacy of your upcoming advertising campaign if you’re not sure where to start.