As Amazon is strengthening its campaign against the sales of counterfeit products online, canceling 10 billion listings, the problem with counterfeiting is an issue that many small and established brands are working hard to eradicate.
And as they lose billions of dollars in revenue, many of them are now desperate to look for new ways to combat the sale of counterfeit products offline and online.
With different technological tools to consider, most of these brands are looking for a better tech to integrate into their products without inputting more design and production costs.
By integrating various technologies, the QR code technology turns out to be the best technology that small and established brands can use to authenticate the products they manufacture and sell at a large scale. The easiness to apply QR codes and the cost are probably the most important factors that play next to the user friendliness and the user experience when verifying if a product is the real thing.
Thanks to the availability of an advanced QR code generator with logo online, brand and other enterprises can now maximize their fight against product counterfeiting and help buyers distinguish the real one from fake.
Ways on how QR codes can help combat the sale of counterfeit products
As the QR code technology is now experiencing rapid improvements in terms of its features and device used in scanning them over the few years, the reasons for shying away from using these codes is addressed.
With their use of it, here are three practical ways QR codes can help brands and enterprises combat the sale of counterfeit products today. QR codes can be applied on or in the packaging so the customer can in one scan verify the authentication.
Use them as a tracker of the product movement.
To know whether the product comes from the proper manufacturer, brands and enterprises can integrate the use of QR codes as a portal for tracking the product’s movement activity from manufacturing to the retail store itself.
And as a way for buyers to know if the product is genuine or not, they can prompt them to scan the QR code and track the movement history of the item. If the item seemed to move in the wrong path, you can then call the manufacturer’s hotline number and verify if the product is genuine or not.
Incorporating the use of the password protection feature
As digital authentication files are can be easily copied with just a scan of the QR code people see on the item and download them, the issue of having one authentication certificate to dozens of items rises.
Because of that, many companies are now seeking new ways to double secure their item while integrating the use of QR codes. Luckily, a new dynamic QR code feature is invented and is called a password-protected QR code, where the scanners will need to gain the passcode of the code before opening the information that it holds. A password is an very easy way to make sure that the person that access to product can verify in a few steps the authenticity of the product.
In this way, only buyers can access the digital authentication file and maintain the item’s legitimacy. If a user scan they can land on a webpage or PDF related to the product, or even a certificate that was saved as a PNG or JPEG.
Portal for digital product authentication NFT
Since the metaverse is now setting its grounds to the internet today, many luxury brands and magazines are now integrating the new tech offerings, like NFTs, to secure the authenticity of the product they release.
The fashion magazine company Vogue Singapore has integrated the use of NFTs in its September 2021 issue. It maximizes their customers’ copy authenticity by leaning on the use of NFTs as proof of the magazine’s authenticity.
With an easy way for the owners to access some of the issue’s magazine covers’ collectibles, Vogue Singapore placed a QR code in the print magazine and let the buyers get fascinated with the unique cover they curated.
How to add a password to your dynamic QR code?
Suppose you have already created a QR code using the best QR code generator with logo online and subscribed to the right plan. In that case, you can easily activate the password-protection feature of the dynamic QR code you want to protect.
If not, you will need to follow these dynamic QR code generation steps and activate the password feature.
1. Go to an online QR code generator with logo software and create an account
2. Select the category of the authentication material you want to convert.
3. Choose the dynamic QR code option and generate your QR code.
4. Customize its design and run a scan test
5. Download and place your QR code in your product packaging.
After creating a dynamic QR code for authenticating your product, you can then add a password to it. To add one, here are the following steps that you need to follow.
1. Go to the Track Data tab and select the category of the dynamic QR code.
2. Select the lock icon that is aligned with the QR code you want to edit.
3. Set your password, uncheck the disable password button, and save it.
As the system for copying files and products advances and improves in quality, brands and companies that sell high-quality products become vulnerable to the market’s increase in counterfeited products.
As a result of this concerning situation, many brands and businesses have started to utilize product authentication tools to protect the wellbeing and safety of their customers when purchasing one. Encrypting and decoding relevant data within it is now lighter and more accessible for clients, thanks to the integration of QR codes into their authentication system.
QR codes have becomes an easy and affordable tool to check for counterfeit, their usefulness and easy way to apply have become their biggest advantage comparing to other technologies on the market.