There are over a billion existing websites on the Internet and there are new ones created every second as you read this.
Whether you’re creating a website for personal use such as blogs, or for bigger brands that are looking to establish an online presence, website design can be considered to be one of the most important aspects to garner viewership
Ultimately, human beings are naturally wired to be more attracted to visual appeal as we experience new things through our sights first. Websites that are more aesthetically pleasing are more likely to retain the attention span of viewers.
Apart from producing pleasing visuals, web design also includes the user interface which refers to the ease of navigation by each user, as well as the underlying data structures that generate leads, and is protected by extensive cybersecurity frameworks.
Let us now take a closer look at the various aspects of web design that make a website more engaging and appealing. Here are the top five web designs in 2022.
1. Colours with Varying Tones
The color of any website is one of the first things that you’ll notice. The recent color trend for web design is adopting complementary color gradients. A smooth transition of colors that complement each other well not only pleases the eye but also stands out from the websites that merely one color.
Of course, you do not want to overuse this tip and use every possible color available on the palette. Instead, think about the theme of your website and choose the appropriate colors accordingly.
2. Dark Mode
On the theme of visual colors, next on the list of web design trends, we have the dark mode.
By default, your smart devices portray your screens in light mode. An apt example would be a white background with black text. If the website were to be in dark mode, the white background will turn black and the black texts will turn white.
Essentially, turning on the dark mode is akin to switching off the lights. This is a hot trend in web design right now as more and more users prefer a darker screen at different times of the day. Since everybody has different preferences, it helps if your website offers users to either browse your website in light or dark mode.
To do this, you’ll have to create a second color scheme when you design the website.
3. Large and Small Typography
While the color and visual design of your website are what catch the user’s attention, the content of the website is what will make them stay.
This is where the versatility of fonts and font size comes into play. There are infinite combinations that you can come up with to make your texts unique. For your brand name or logo, think of big brands such as Disney and Coca-Cola. They have their signature design that etches deeply into one’s mind. The same can be done for you.
Go through some trial and error and come up with the typography that resonates with you the most. Experiment with different types of fonts and sizes. This applies to the other parts of the texts on your website. For instance, each heading or keyword can have its signature look and style.
4. Infinite and Parallax Scrolling
Most websites show a pre-set amount of information per page. This means that if you scroll to the end of the page of the website, then you have to navigate elsewhere.
One recent trend is that of infinite scrolling. In other words, no matter how far you scroll down a page, new information will continuously appear that is relevant to your search. This strategy is employed in many existing social media platforms such as Facebook and Instagram. Infinite scrolling is suitable for websites with overflowing information. Instead of having the users manually click on the “next” button, infinite scrolling will allow them to save time and effort.
However, to ensure that the infinite scrolling method is effective, do comprehensively sequence your website to not confuse or frustrate the user. Remember, you’d want to think of web design in the shoes of the consumers.
The second trend is the parallax scrolling effect. Parallax scrolling has gotten more attention recently and is something that you will probably come across more often in the future. It adopts an interactive user experience approach and is akin to that of storytelling.
How parallax scrolling typically works with the use of motion graphic design, along with some texts. As the user scrolls down, different animated graphic motion designs will appear on and off the screen engagingly and educationally.
Instead of informing the audience on a topic through black and white texts, parallax scrolling allows for more creative innovations and ventures to engage the audience.
If you want your website to stand out, hop on to the rising trend of utilizing the parallax scrolling effect.
5. Virtual and Augmented Reality
Virtual and augmented reality have made a name for themselves in this era. Many video game developers have incorporated them into their software and hardware designs which gives users a more intimate and interactive user experience.
The virtual and augmented reality trend is progressively taking its place in web design. Now that people spend more time on their devices than ever before, websites and platforms are implementing ways to best capture the short attention span of Internet users.
Incorporating virtual and augmented reality in your web design hence has the potential to offer the users something that stands out and is unique.
Conclusion
And that’s it for the top five trends of web design in 2022. Of course, there are other ways to make your web design one of a kind other than these five trends. One article cannot possibly cover all the ways to make a web design unique.
Thus, you should spend some time and do more research. Browse through all kinds of websites, especially ones that get many viewership each month. Take a look at what they do on their website and get some inspiration! All the best!
