The world today is based on creativity – it flows through all parts of art expressions, including music, animation, movies, and literature. Creativity also permeates the video game business which has increased in popularity over the decades.

As millennials got more confident, more and more chose to start their own business based on video games. If you are one of them, you have probably already faced many challenges on your journey. One of the big ones is the matter of concept. Here, we offer you a guide for you to read if you are stuck and need a friendly push to boost your creativity.


Inspiration is almost always what comes first. Most ideas occur when one is inspired, and the inspiration should also reflect your concept. Try to document your inspiration as much as possible. Whether you get inspired by a song, a movie or a game, it might be a good idea to return to the source after a while. This way you’ll be able to extend the inspiration and use it to build your concept further. You can take specific elements, sounds, movement, or just the vibe and include it in the concept.

It is also an inspiration that can help you if you get stuck. It’s common to become blind if you always search for inspiration in the same places. Expand your horizons and try something new: a new game or new people. Many websites offer a whole bunch of inspiration which you can access with the click of a button.

Learn from the best

It is often said that ‘imitation it the sincerest form of flattery’. It might not sound as glamorous but often what successful people do is steal. If you are creating a video game, then you are also creating a business. And there are tons of successful businessmen to steal from, many of whom have their strategies out in the open.

Those are strategies that have proven not just to work but to work very successfully. Some of the strategies are more suited to specific kinds of businesses, so it is worth researching those that are similar to yours. This way you can mix and match the ones that you like the best and the ones that are most suited for your video game.

Have fun

Between the struggles there are times where fun can become the primary resource. A fun part of starting your business is coming up with a name that can carry a legacy well into the future. If you are looking for inspiration for business names, you can generate names at Business Name Generator. Use moments like these to explore your creativity and have fun. By making your business centred around enjoyment you can make the workspace a better place for ideas to grow and thrive.

The world of video games attracts people who like to have fun. But as fun as video games can be, as difficult can they be to make a business out of. It is hard work to create a business from scratch. There is the finance, the people and employees and the law. This is when it is important to remember why you did it in the first place – because it could be fun.