Building an Amazon product store is the best decision for many business owners. However, it’s not enough to create a product store and wait because optimization is needed to ensure this store is profitable and high-converting.
In this article, we take a closer look at the process. Still, to know how to optimize, it’s also essential to understand the benefits of an Amazon product store.
The Benefits of Using an Amazon Product Store
Your Amazon product store is fully customizable and allows your audience to shop away from the competition. Therefore, you can not only brand the store to your liking but also ensure exposing customers to your products and promotions.
The Amazon Storefront is also free, and you don’t need any design experience or skills to get started. You can choose a template and then add whatever products you might wish to list in the store. But why else might you want one?
Branding – The Amazon Product Store enables brands to tell their story and give customers a better understanding of business products, people, and values.
Amazon URL – Each store is designated an Amazon URL, a home for your products, and a trusted link that you can use to advertise to a target audience.
Metrics – An analytics dashboard provides data and metrics to improve your store’s performance, views, and sales.
Traffic – Amazon is one of the largest sources of online traffic globally. Brands can use this access to leverage their reach and potential.
Promotion – Amazon makes it easy for brands to promote and market their store using various extensions, buttons, and promotional features.
Let’s take a look at how to optimize your Amazon product store.
5 Tips to Optimize your Amazon Product Store
1. Navigation and Building a Mobile-Friendly Layout
Everyone knows that Amazon is motivated by sales, and they consider many factors that encourage online users to purchase quickly. User experience is one of these factors. Therefore, you need to ensure the shopfront is as easy as possible to navigate.
For instance, it’s no secret that most people prefer to access information on mobile devices. Hence, brands need to ensure they choose a mobile-friendly template. It’s also necessary to check the text and images to ensure the shopfront looks good on all devices. Also, brands can categorize products by their benefits or utility to help customers find what they want or need.
2. Choosing Keywords and Setting a Price
Keyword match is about finding the keywords to make your products relevant to shoppers. Pranjal Bora with Digital Authority Partners says the more closely you match your keywords to what the customer is searching for, the higher your products will rank for that search. The metrics should prove this to be true.
Price is also a critical factor for most consumers. Price will often be the deciding factor unless the quality is far superior to a competitor. As a result, you must set a price that will seem competitive and fair for most customers
3. Use Target Market Research to Guide Shop Visitors
Always try to guide shop visitors to what they need by prioritizing whatever pain points your target audience might experience. That is to say, they might not know what they want, but you can use your market research to decide what type of products should feature prominently when they first arrive. Of course, this means you should make every effort to research and know your customers and guide them accordingly!
4. Telling Your Story on the Amazon Shopfront
Your Amazon Product Store is not just a place to see your products but also the story behind your brand. For example, how and why starting the brand and what drives your business to do what you do.
Meaningful content can nurture growth and a sense of community. In addition, customers are emotion-driven, which is likely to increase sales. Studies also show that customers are at least four times more likely to purchase from a brand that demonstrates solid values, purpose, and awareness.
5. Use the Right Colors and High-Quality Images Only
It’s often good to include interactive tiles that outline the products’ features. At the same time, a linear arrangement can simplify the search for customers. Choosing suitable themes and colors is also essential as specific products are more closely associated with certain colors. Finally, high-quality images can also be the visual that makes all the difference, and avoid low-quality photos at all costs!
And how might you know what is or is not working?
Measuring Performance With Amazon Brand Analytics
You can grow business value through analytics, valid for an Amazon shopfront. This data is key to identifying opportunities and improving performance.
A brand analytics dashboard helps you track and measure the performance of your Amazon product store. A comprehensive tool and completely free. You can identify the most popular search keywords/terms and then use this information to optimize product information and honor the importance of SEO copy.
Either way, you cannot improve what you do not know, and brand analytics is the best way to determine which aspects of your product store need to be changed and improved.
Brands can use their Amazon product store to increase leads and sales while building a robust home for their products and services. However, it’s not enough to make this foundation because optimization is the key to achieving steady growth. With this in mind, it’s a wise move to get started on the platform. Still, optimizing your Amazon product store for success is an even better decision.