Online ad frauds are a massive threat to the success of your business as these schemes can make all your efforts worthless. Ad fraud can lead to serious monetary losses and, sometimes, even provide fake marketing information which might cause even more issues down the road. Lack of a well-thought marketing strategy can cause a serious impediment to your projected business growth and stall your sales considerably.
Being a victim of ad fraud can be a serious issue as your ads don’t reach the target audience. The fraudster will present fake traffic and fake leads that can further cause harm to your business. Ad fraud can emulate fake click accumulations, impressions, and data events at the expense of your advertising efforts. The scale to which ad frauds have grown is genuinely alarming. They make use of full-blown fraudulent websites that will suck up all your advertising power by faking organic traffic.
Some methods used by fraudsters include:
- Ad stacking where multiple ads are placed on top of each other, allowing the user to see only the first ad.
- Pixel stuffing wherein the ad is placed as a very tiny element on the website, making it invisible.
- Ad click frauds that accumulate clicks via bots and automated scripts.
Ad fraud can be perpetrated with an intent not just to waste your money but also can be an attempt to cause serious harm to your brand reputation. This is a serious issue for any business focused and growth and strife with the competition.
How To Stay Clear of Ad Frauds?
Taking the necessary precautions and measures to make sure you don’t fall prey to ad frauds must be done at all costs. As outlined previously, ad fraud will not only cause monetary losses but other issues such as potentially damaging your brand and reputation.
There are several best practices and tools to help you stay secure about ad frauds. Ad verification has become a mandatory step to be taken when you are running any online ad campaign. And one of the oldest and most reliable methods used in ad verification scripts and tools is to employ residential proxies in your vendor verification process.
The term proxy means a middle layer between the client and a server that exposes a proxy IP address instead of the original machine’s actual IP address. This can be utilized in many ways – from helping you secure your privacy to carry out activities like web scraping reliably.
While there are quite a few types of proxy implementations available, residential proxies find a special place in helping you protect your business from ad frauds.
The two most common proxy types that you may encounter are:
- Datacenter proxies
- Residential proxies
The major difference between a data center proxy and a residential proxy is the way their IP addresses can be traced back to some entity. In the case of data center proxies, the IP addresses are tied to the secondary corporation you buy your proxies from. These proxies are generated from a server that hosts dozens or even hundreds of virtual machines. As for residential proxies, the proxy addresses are linked to an actual device’s IP address. Using a residential IP is recommended as only these proxies will allow you to see websites as a regular consumer.
How Can Residential Proxies Prevent Ad Frauds
Residential proxies have long been used to detect ad frauds and improve ad performance. They help in the verification process of ads on the advertisers’ landing pages anonymously. In most cases, using residential proxies will allow businesses to view their own ads as if they were regular consumers.
The more proxies the provider offers in their residential proxy pool, the better will be the performance of your ads and their verification process.
Residential proxies work the same way with looking for fraudulent ads as they help you in web scraping. They allow you to conduct your ad campaigns anonymously so that any blocking made by an ad fraudster would be useless. Ad fraudsters usually make scripts that block your legitimate IP addresses to bypass your ad verification processes.
Some more reasons why residential proxies are fit to fight back ad frauds are:
- Residential proxy IP addresses are unique and are tied to real devices.
- They can be geographically diverse, thus helping you access location-based restricted content. This factor also makes it difficult for fraudsters to detect your anti-fraud verification requests.
- They also offer tremendous help in market research and developing business intelligence by making web scraping more reliable.
A huge IP pool of residential proxies provides you with a safe way to tackle ad verification hurdles reliably. By using a residential proxy, you can make sure your ad verification passes through and displays the required information to secure and accomplish your marketing goals.