Nowadays, adapting a digital way of work is of great importance to stay relevant and competitive in the business world. If not already, all companies must start transitioning to digital. With an increase in businesses within the sector, success is only guaranteed to those who ensure that all their employees are skilled in the digital age. This transformation must be done in an acceptable way. The transition from traditional to digital must have little to no impact on the business mission. Although many businesses think that they are already behind in the transition and that now it is too late to start, one should act immediately. Business in the digital world is known to be five times faster than in any traditional business. The benefits of turning digital and its impact on both the business and the workforce will be outlined in this article.
All customers simply desire an easier life. A life where technology and social media provide them with anything and everything at their fingertips with valuable and fast solutions. Therefore, the primary aim of digital transformation is to improve the business process and improve the overall customer experience. Consequently, one can say that customer experience is simply in the heart of digital media. Many companies are developing strategies that help enhance the overall experience of a customer. Success factors include digitalization of the customer journey process, strengthening the insights, creating customer adaptation, and successfully delivering such journeys. Companies who successfully follow such a process will, in return, notice so much more trust from their new and loyal customers.
Another benefit of digitalizing a company is that one can easily track and analyze data, and from this collected data, one can optimize accordingly to enhance business results. One must take note of the incoming revenue as well as all the costs. Digitalization can quickly help to keep track of such. Insights can also help businesses understand their customers and the trends that they follow. By monitoring this, personalization and relevant changes can take place to help increase the customer experience. Data gathered can include customer information that can be personalized according to different customers and social media metrics driven by various trends. Such can help create and transform customer journeys. Data collection should also not be underestimated. This way of working should be encouraged with all employees to increase the overall return on investment of the company.
Employees might be afraid of change, especially when trying to turn the whole organization digital. Such employees who are worried or not willing to change the process can both be the leaders themselves and entry-level employees. This might be due to the whole strategy and work progress being altered and the company structure. For the change to be a success, strong communication and unity should be present. Social and age gap differences should be broken down, and everyone needs to engage in conversations and collaborate. A strong leader with help from the subordinates should be able to improve such mentality at the workplace. Alignment should be noticed across all different departments, which will, in return, build a strong company culture that will allow space for continuous business success and an easier digital transition.
For a business to continue to improve and develop a successful digital process, innovation is necessary. This is necessary across all industries since change is constant, and there is always more and more than one needs to do. There is no rest for companies who adapt to the digital world as there is a constant need for development and change. Top companies must constantly monitor any markets they need to adapt to keep their spot at the very top. New competing companies, tools, and trends will continuously be introduced to the market, resulting in customers demanding a faster and better product and service than before. Therefore, constant monitoring and adaptation are needed for companies to guarantee their spot at the top.
The invention of new technology never stops, and along with this comes the demand for specialized skills, especially AI, Augmented Reality, Cloud, Data Analytics, and Growth Analysts. Digital talent and experienced candidates are surely needed within companies across many different industries. Unfortunately, many companies view digital transformation as an additional cost instead of an intelligent investment contributing to their success. On the contrary, such a challenge will help develop skills and knowledge for the employees that will help them grow and specialize in their area.
A digital workplace will allow the employees to engage and stay productive without feeling disconnected from the whole process. This is why a company culture that is open for change is essential for businesses to succeed. Instead of discouraging employees from developing, a company culture that enforces a learning environment is necessary. Digital-savvy employees are indeed the way forward.
It is awe-inspiring to see how the digital business transformation covers all the areas of the organization. Listed below are several industries that successfully transformed digitally.
Catering Industry
The company Starbucks along with their CEO Kevin Johnson successfully took the business to a completely another level. Also known as the third-largest chain, they increased by 1,900 different locations that generating 7% growth. The company managed to grow so much by adapting an AI tool. This tool helps to analyze and choose the best location for their new outlet by gathering data such as income, traffic, and population of different areas. After, the tool will successfully forecast projected revenues and profits should an outlet open within the specific areas. They also optimized their menus and are now offering a rewards loyalty program that helps to gather detailed customer insights.
Gambling Industry
There has been a rise in the online gambling scene, with many software providers and casinos offering new games. Review sites like MrCasinova that rate and rank the best online casinos have seen strong growth due to this trend. Technology has undoubtedly made it simpler for gamblers to play their favorite casino games from the comfort of their mobile phone. One needs a stable internet connection and can immediately start their gaming experience.
Furniture Industry
IKEA is one example of how a company can successfully transform from traditional to digital. They have been working hard to enhance their shopping experience and strengthen their position amongst their competitors. The company allows its customers to use augmented reality to choose their desired furniture before actually making the purchase successfully. Moreover, a new feature within their app will enable customers to upload images, and automatically it will transform them into 3D. Customers can easily decide on how they can replace their old furniture with new IKEA furniture.
More and more industries are being informed about the digitalization process and the way forward. It indeed is the time to make a strategic change by adopting and modernizing into a more technological work environment.
It’s also recommended to train your employees about the new digital tools that you plan to use, There are plenty of online courses available nowadays – from SharePoint online training to Microsoft 365 course- so it shouldn’t be a challenge to have your employees trained.
