Our ability to pay attention is dwindling.
We strive for brief, dramatic bursts of information that we can devour without much mental effort in a breath. It’s no wonder that visual content is 40 times more captivating than other types of information posted to social media. As a result, social media platforms like Instagram, Pinterest, and Snapchat get traction. They are graphic and have a one-of-a-kind way of conveying a key message in a split second.
The greater the world’s reliance on visual social media networks, the greater the stresses on startup companies adapting faster and discovering new approaches to start engaging your audiences. You now have to win engagement since it is a finite commodity. In the case of Instagram, there are two ways you can win engagement – wait to gain followers organically or buy Instagram followers cheap.
For those who are keen to shift quickly, this is a huge approach to telling a rapid and potentially engaged bunch of participants. Instagram is a fine place to begin if you’re prepared to take a few threats and actively manage your digital strategy.
Instagram now has more than 500 million monthly active users, and it’s still increasing that reminds of a baby boomer, more graphically active version of Twitter, where engagement is still bustling (not on the decline).
The question here is – What kind of visual content is the most popular?
Let’s look at it more closely.
Motivational Sayings
Quotes have a way of igniting people’s interest. They make them feel warm and fuzzy on the inside, motivating them to take action and pursue their dreams. Motivational sayings are especially useful if you work in the startup world, as many magazines do.
Faces of People
Human faces give your brand a personal touch and allow you to tap into people’s emotions.
In fact, photos with faces receive 38% more likes than photos without them…
That statistic would have been enough to convince you to use this strategy to increase engagement on your Instagram accounts. For generations, Coca-Cola has used the “Human Face” strategy in its promotional activities, and Instagram is no exception!
Scenery and Landscapes
Someone scrolling through their Instagram feed is bound to notice a well-taken photo of a beautiful scene or landscape. The good news is that you can use a landscape photo to connect with your customers’ feelings and hobbies, even if your business has little to do with the outdoors.
Artists have done an excellent job of capturing the essence of this concept many times: Another scenic photo with some impressive engagement that was posted using several apps:
Consumption
Food that looks delicious is something we can all relate to, so it’s no surprise that it’s one of the most popular visual content types on Instagram. Beautiful Cuisines, which has over 1 million followers, is one of the many accounts dedicated to the art of food.
Photos from the Past
Historical photographs evoke a wave of nostalgia, allowing us to reflect on previous generations and eliciting emotional responses tucked away within our psyche.
Many followers use different apps to promote their products on Instagram, and they have done a fantastic job.
This is how the Boss Hunting brand emotionally transports its audience back in time!
User-Generated Content
Many apps reign supreme when it comes to user-generated content. App users primarily do their own marketing for them, with incredible photos and videos taken in violent situations all over the world.
On their Instagram account, the several teams makes the most of it by compiling the best of the best.
Animals
Do you ever find it hard to understand why bouncing cat videos are so popular on every social media platform? Pet lovers abound, and visual content that pours into that passion and emotion can go mainstream in an instant. National Geographic has one of the most popular Instagram accounts in the world, and high-quality animal photos make up the majority of their most popular content.
Behind-the-scenes
People prefer to do business with other people rather than brands.
As a result, building a human relationship with the customer is more important than ever. One of the most effective ways to do so is to show them snippets of your staff and what goes on behind the shots. Another example is Gap showcased their clothing designers to the rest of the world several times.
Trends in Real-Time
Hopping on sensational stories or real-time fads may not have a high water content, but they can be a good way to improve Instagram engagement.
#pokemongo, for example, has over 7 million Instagram posts.
There are examples of users who took advantage of the trend to garner over 6,000 likes and 120+ comments:
Stories in Video Format
The new black is video. Facebook has decided to start prioritizing video in users’ newsfeeds, Periscope, Vine, and Snapchat are gaining massive user bases, and Instagram videos are gaining a lot of traction. This brief clip trend has received the most love from all over the world, which is impressive considering their Instagram account only receives about 1,500 likes for the majority of their photos.
Wrap
Instagram is becoming a more popular platform for connecting with your ideal audience. However, there is no flawless way to accomplish an Instagram strategy and swipe into today’s social media world’s preferred channels.
To make a big splash, you’ll need a multifaceted strategy that incorporates several of these types of visual content. You must also maintain consistency in your content mix because your engagement will dwindle if you aren’t consistent. A variety of apps are available to help you preserve that constancy and maintain your interaction elevated. You may even buy Instagram likes and followers to establish a rapport and then prepare content to keep these followers engaged at all times.
