The name of the game is traffic. At least, when it comes letting your website gain momentum in a tight race with hundreds of thousands of brands and businesses that have gone online.
Through easy tips from SEO Geek in Dallas, check out what you can do to increase your website’s visibility and rank on Search Engines.
- Google My Business Listing
Google is making it easier for business owners to have a more convenient option of improving the performance of their business websites. That’s a definite plus, especially if you already have an external team working on your site’s backend cyphers, to add.
This time around, the simplest thing you can do is to get on Google My Business’ listings. Much more than a mere tool for listing, it permits you to engage with your customers for free. The magic word everybody wants to hear when it comes to optimization.
A Tip: Create both a Business Profile along with a separate Google My Business account. The latter is the means for you to claim “ownership” over the profile itself.
It will allow you to get in touch with customers conveniently, AND they’ll also find it just as easy to inquire about your business through the same platform. Comments, alerts, and yes, direct messaging— all part of the package.
Producing engaging content is always a must. That’s one of the golden rules of content marketing. You can’t merely post informative blogs without zest and expect a good readership and following rate.
However, once you’ve got your content up and running, the next step is to create backlinks. Backlinks are a type of link that will directly lead the reader to your website. Beyond adding them to your own content, you can try partnering with businesses and/or influencers to include your business’ backlinks to their content as well.
Google’s algorithms pick up on backlinks as qualifiers for “trust” in your enterprise. The more that businesses and sites (other than yours) have these backlinks, the more you’ll raise your chances of reaching higher rankings. And eventually, traffic.
- Social Media
This one’s a no-brainer, and we’re pretty sure you’ve known it all along. Create your business account across social media channels. Most, if not all, will give you features meant for business enhancement. Features not available in personal profiles.
What you are to absolutely put into action is to let your business profile be somewhat the same across the different social media platforms. This will build uniformity. And the purpose for this is for potential customers to quickly find your business account no matter the platform, and be able to associate one with the rest.
Aside from posting content, coming up with a product catalogue, displaying business news and products every now and then, engaging with customers, and more… link your business website and business blogs to your accounts.
It’s a good strategy to garner traffic on your actual business website.
In fact, link all of your social media accounts, business website/s, and other web pages together. Doing so won’t only aid in increasing visibility. But this will also help your potential customers in searching for your business more conveniently.