Three years ago, TikTok was merged with musical.ly and is currently one of the leading social media sites. TikTok has become a viable platform for marketers with increased popularity and repute.
Here’s how we believe you can utilize TikTok to advertise your goods and services. You have to figure out what you want to accomplish, like with any marketing efforts. Whether you are interested in increasing brand recognition, enhancing direct sales, or boost your social media following.
Furthermore, is TikTok the appropriate platform for your company? 66% of users across the globe are under 30, mainly generation z, and 41% of users are between 16 and 24 years old. But as the app keeps growing – so does its audience. In the US, the number of TikTok adult users has doubled YOY over the years of its existence.
So, if these metrics fascinate you and compel you to start your own TikTok brand marketing endeavors, here are some guidelines for you to keep in mind before you get started.
5 Guidelines to Get you Started with TikTok Brand Marketing
Once you know what TikTok means, you can properly integrate this medium into marketing plans. The aim is to establish this platform physiologically. Users don’t want to watch videos that are completely sales-centric. They want genuine, unique material.
TikTok will not really benefit anybody with them churning out promotional videos coming around left & right. The content must be engaging and be supportive in sharing additional videos and comments with your own videos. So, without further ado, let’s get started with the guidelines.
1. Leverage Hashtag Challenges
Hashtag challenges tend to produce a lot of TikTok user-generated content. The format is very powerful and the proper hashtags may go viral so that excellent videos can garner millions of views each week.
The idea behind this is simple: under a particular hashtag, a challenge or competition is launched to include as many people as possible. Participants have to do a particular action in this challenge most of the time.
Once the video has been produced and the associated hashtags utilized, the film appears on the Challenge page. Other people will be aware of the quest and probably participate on this page.
There’s nothing to win in this sense, yet the greatest videos are the most popular. This format is intended to increase the “snowball effect” and to better identify the brand or goods of your business. You may combine the challenge with competition or cooperation if you want to extend the application.
2. Influencer Marketing
Since a notably youthful target group is focused on TikTok, influencers as endorsers are wonderful potential marketing sources for businesses.
In fact, if you Refer to latest marketing report, you’ll find that nearly 25% of all TikTok videos have a celebrity or influencer. If you have an item or brand that you can combine completely with a certain influencer, you should start working with this influencer.
Through this, people recognize and start to engage with your brand. You must see in advance how the profile of this important individual appears. What is the substance of his videos? How many followers have subscribed to their account?
And how many views do their posts receive? Mostly, these influencers have effective accounts on other networks, so that you can also investigate them there.
But here is also the application: An influencer who is too large and promotes each business will probably not affect your target demographic. Look again for micro-influencers who are stronger and more trustworthy in their brand.
3. Share tips Related to your Industry
It is not just about marketing your goods or services that brand awareness: you are a major element of your brand. It may be good to jump in front of the camera periodically to offer expertise and experience in your field.
Consumers pay attention to information that is useful to them, whether it is entertaining, educating, or informing. The creation of a short film that provides information on a relevant topic is a useful, knowledgeable and shared material.
4. Establish your Brand’s Personality
People live in a digital world that shares virtually every element of existence. People don’t simply desire material; they want to connect to it. By showcasing the actual faces, people, and characteristics behind your company, you offer a more intimate connection to your audience.
Your business is now becoming more than just a name and logo: tangible and related. Consider shooting TikTok videos of office-fresh workers, telling tales or giving fascinating information, or even showing hidden skills. There are so many methods to show the individuality of your business so do not be scared to explore new ideas.
5. TikTok Advertisements
There is now an option to play TikTok advertisements for a limited period. Although relatively new, this function has a lot of promise. Because the platform content is mostly organic and the ad formats are built in this manner.
But TikTok’s whole ad space is still relatively fresh. Let me therefore just show you two popular ad types, which are not as complex as Facebook, but still committed.
Feed ads / Native advertisements: Videos are played directly on the feed using this ad style. These advertisements were identified but visually included in the stream. That is why they may be likened to popular Facebook and Instagram advertising forms. These in-feed advertisements may be used to achieve and enhance engagement as they appear in the relevant target group.
Ads for Brand Takeover: When the program is launched, this ad format is shown and is the most prominent variation. This banner ad may be taken to a particular TikTok video or to other websites.
TikTok offers novice companies an enormous chance to access this new audience. But it is important that you study hard to learn about the culture of TikTok before you try your hand to make your mark. These guidelines will be immensely helpful in helping you establish your foothold on the platform.